Laurent Guerbert
Co-founder / Head of Sales & Partnerships
"We were convinced by the know-how and the expertise of EMB to build and enrich a specific database"
R: INCAVALLO is a young company specialized in horse riding, whose vocation is to offer services and technologies to all stakeholders in the horse industry, and more particularly in the management of health data for riders and horses.
R: Our primary goal is to provide riders with a range of applications and services to improve their safety. Specifically, we have developed and make available a secure digital tool for grouping health data to enable the referring physician in a competition or a responsible officer within the equestrian center, to access instantly and in several languages to the medical profile of the rider concerned in case of emergency following a fall or any other trauma. The medical data of the rider will soon be accessible via a card he has on him.
We intend to offer other services to all stakeholders in the equestrian industry in the months and years to come.
R: We are creating a new market-specific service today that requires building a database from A to Z. It is this know-how and recognized expertise of EMB that convinced us of the evidence of this association.
R: We rely on the technical services of EMB to build and enrich our database, but also on their marketing strength to optimize the dissemination of our commercial actions to a targeted audience.
The partnership with EMB allows our company to go much faster in its development, optimizing the means and the way to publicize our service offer.
R: In particular, we have categorized several thousand equestrian clubs in France to truly target our approach.
R: That's what allows us to do the work done by the EMB teams. We can therefore address each of the targeted entities in a specific way, according to their typologies.
R: Absolutely! We start with France which is a buoyant market, and we plan to prospect in Europe and in the rest of the world in a second time, of course always in the company of EMB.