"With relevant data, it is possible to send legitimate email campaigns corresponding to the expectations of Internet users"
A: We work with agencies, SMEs, and, of course, with suppliers of marketing and commercial data.
Our expertise consists in achieving the best deliverability possible based on the marketing behavior observed among Internet users.
A: Indeed, because the relevance of the data helps to improve the deliverability of emailing campaigns. And one of the main components of deliverability is the reception of the message by Internet users.
A: Concretely, the more Internet users report spam messages, the less deliverability is guaranteed. Conversely, the more precise the targeting of campaigns, the less complaints there will be, and therefore mechanically much better results for campaigns.
A: The entire data chain must be respected. It starts with meeting standards for collection. Then by the qualification and enrichment of the data, but also by a segmentation and a coherent targeting of the data used for each campaign.
By intelligently using relevant data, we can send legitimate campaigns that meet the expectations of Internet users.
A: Indeed, personalizing messages also improves deliverability. However, in this area too, it is necessary to have data that benefits from qualified enrichment. If the enrichment is poorly achieved, the opposite effect is obtained. This is why the completion of a database makes it possible to add an affective component which results in better results.
A: What matters to us is the responsiveness of internet users. A successful campaign, that is to say profitable for customers, implies that all the reactivity indicators are green.
For it to reach it, the message delivered must be as relevant as possible and obviously arouse the legitimate interest of the Internet user requested.
This is why it is necessary to analyze each campaign to draw useful information for the following.
We are thus interested in the behavior of Internet users in the face of the email they receive: has the email been opened, what actions has it generated? By multiplying campaigns and themes, we can better qualify the appetites of Internet users.