Q: What is the business of Data Company?

R: B2C data driven marketing agency, Data Company is a structure that has existed for 10 years within the Neptune Media Group, which includes several other companies.
Our job is to monetize data provided by specialized companies like EMB. We support our clients, who are advertisers, intermediaries or agencies, on data availability for prospecting and loyalty.

Q: In what areas do your customers evolve?

R: We work with large groups in various fields: energy, banking, insurance, automobile. But also with marketing agencies, with publishers, publishing, telephony, or in the charitable field.

Q: EMB provides you with data for all these sectors.

R: Indeed, EMB has quality data that covers a very large number of domains, as varied as they are. Our business relationship, old, is solid and very healthy because we are also partners.

Q: What is the nature of this partnership?

R: Historically, our first partnership was the monetization of EMB data. Then we set up new areas of enrichment and database qualification between EMB and Data Company. The guiding idea is to always offer the best data collected in terms of quality, and then offer them to our customers.

Q: What are the criteria that make the EMB data meet your quality requirements?

R: The data that enters our Profilia database must necessarily include several criteria to qualify them. It can be a postal address, an email address, a phone number, etc. All these data collected and qualified by EMB are then integrated into our database.
As a Data Company, EMB has long been a recognized player in the data market. We work together with confidence because we share the values ​​of seriousness, commitment to quality and traceability that are essential factors for our customers.

Q: How would you define a quality database such as that proposed by EMB?

R: It is a multichannel base, reliable, deep, and brings volume of quality. A good database is also a clean collection, which respects the new RGPD regulation: collection respectful of legal constraints, information to individuals of the types of processing performed on the data collected, destination of these data, opt-in partner on email, opt-in partner on SMS.

Q: How are these collection criteria now essential?

R: The information collected by EMB is collected with dates of collection, last action and last reaction when it comes to email. These are necessary criteria for us as they then allow us to make our selection of data in a way that is relevant to our customers.

Q: What will be the evolution of digital marketing for companies like yours and as EMB in the era of Big Data?

R: What is important is to help our customers in activating their campaign to make the acquisition. It is therefore necessary to use complete data on an individual. It is also necessary to be able to identify the points of contact that an individual prefers to receive and information, but also to send back information.

Q: How to achieve this?

R: you have to work on preparing the data so that it is very easy to implement. This involves understanding the business issues of our customers to deliver the right information, the right qualification and the right selection of data in order to establish a valid contact with the person prospected.
Concretely, the Big Data is to use all the possible data in the service of the relevance for our customers. And with EMB it works because we speak the same language and seek to offer innovative solutions that differentiate us in the market.