Q : What do Sofyalis do?

R : Sofyalis is a mobile marketing company that has existed for around twenty years. We are also among the pioneers of this type of activity. In particular, we built the opt-in database for SFR, our historic partner.
We offer services for drive to store, lead generation, geolocation, etc. We provide both technical solutions that make it possible to manage opt-in databases and their provision for advertisers who wish to communicate using direct contact with their targets, which mobile allows.
For some time now, we have extended our services to digital marketing.

Q : Is it in this context that you formed a partnership with EMB?

R : Indeed, to meet the demands of our customers, we looked for Data partners to complete our offer, and more particularly on everything relating to emails. From now on, we cover all digital channels in terms of Data.

Q : Do you offer this new data in both BtoC and BtoB?

R : Both, but we are making a more specific effort in BtoB because we have identified numerous opportunities in this niche.

Q : What are the specific features that make Sofyalis strong?

R : A whole section of our activities is deployed in Africa, in particular in some fairly important countries such as Morocco, Tunisia, Algeria, Nigeria and Egypt.
Our partnership with EMB also takes this strategic positioning into account. EMB can thus offer its customers our bases in these countries.

Q : Why is the African dimension of your activities so different for your customers?

R : There are many opportunities, both for local and international players, because these markets interest many people. But there are few structured offers like ours.
In Africa, whatever you do digitally, you must necessarily use mobile because it is an essential tool on this continent. Browsing the web, shopping on the web, communicating on the web: for all these activities, mobile is the channel of reference for African populations.

Q : What types of campaigns are run by your clients in these countries?

R : Essentially drive-to-web operations, but also drive-to-store Even if the growth of this type of campaign is not similar to that observed in Europe, where drive-to-store represents our primary lever in BtoC.

Q : What does the partnership with EMB bring you in terms of monetizing your data?

R : EMB’s know-how in Data monetization is recognized. They have developed a large network of partners and resellers which we do not have, and which we are not intended to have. Ultimately, Sofyalis thus reaches customers that we would not have approached ourselves.

Q : What other reasons led you to choose EMB?

R : It is the multiplication of requests for BtoB data that guided our thinking. We needed to be able to count on a reference partner in this area. I also really appreciated the way the EMB teams work. Requests are processed quickly and efficiently, which is in our DNA.
Our relationship has since deepened, and we have the common goal of developing and intensifying this partnership that began in 2020.

Q : If you had to define EMB in a few key words?

R : I would say skills, quality and responsiveness.